When you begin to build your social media presence, you may notice that things you post, or quips you share tend to go unnoticed. It is not something you should take personally; just realize that is just a side effect to being a newbie on the social media scene. So how do you get the recognition you want, without getting the kind of attention you do not want?
Complete Your Profile
Completing your profile with the most relevant words and phrases describing you and your business to the best of your ability is of utmost importance, perhaps the most vital part of social networking. Not only does this show professionalism but it also puts your niche and its respective keywords on the social networking map. When others begin to search for networking opportunities, they will locate you solely due to the interests you list and the wording you choose in your profile. Take extra care to be sure that your profile is projecting what you want returned to you.
Like, +1, Share, Friend, Follow, RSVP, Retweet, @Mentions & More
You will need to take the first steps in interaction. Respond to those in your network by commenting on their post directly and by giving it whatever forms of proper acknowledgements the site you are using offers. Not only will this provide those on your list with the recognition they are looking for, but it also gets you on the radar of their friends as well. Like their post, Retweet it, Share important messages with your own network, and watch it begin to increase.
Love It! Mean It!
If you see someone post something that is of particular interest to you, read their post, view their video, and get a real feel for the perspective they are offering, even if it differs from your own. Then share your opinion on their topic by commenting in an informed manner. Highlight or quote portions of their posts in your own reply. Always take the humble approach when possible and be ready to return a reply to your own to show that you are truly interested in the topic, not just passing by.
To build and increase your own networks, you may need to do your own relevant searches and extend friend or connection request to complete strangers. Since this kind of communication can often be abused keep three very simple rules in mind and you should be fine.
- Do not request a connection suggesting someone buy your product or service.
- Explain why you desire the connection. Include similar interest or the desire to share and learn more in-depth industry or niche knowledge. If you share a common friend or follower, feel free to let the person know that is how you located their profile.
- Use proper grammar in your request. Do not use slang, acronyms, or any language that may be confusing or appear unprofessional.
Tweet Others the Way You Want to Be Tweeted
In general, treating others the way you would like to be treated is always a good rule. On social networks, this is more important than ever. Do not use your social networks when you are angry, inebriated, or exhausted. Social networking may not even be as forgiving as daily life situations. Although on some networks, you may even be able to delete a nasty post or a rude rant, you may not be able to delete the impressions of it that others have made if they commented or shared it with others.
The only way to make your presence known on the vast and endless space that are social networks, is to dedicate the time, energy, and effort it takes to cultivate a network of attentive, helpful, and successful folks in your own industry or niches. Be sure to keep up with your own social presence and educate yourself on the methods in which you can continue to expand your reach.